Sector
Lifestyle
Work
Campaign, stills and motion
Treatment
On model and location
Finished
In house
What they came in needing
A seasonal campaign to run across the homepage, paid social and email, plus video cutdowns for the same channels. TODO: name the client here once cleared.
What made it difficult
Stills and motion are usually booked as two productions, often with two crews on two days. The result is imagery and video that share a concept but not a look, because the lighting, the styling and the grade were all decided twice.
What we shot
One production covering both. Each setup was lit so it worked for stills and for motion, then shot for stills and rolled for video before striking. Studio setups for the controlled frames, location work for the lifestyle context the campaign needed.
How the day ran
Production handled casting, styling and locations ahead of the day so the shoot itself was about the shot. Because both formats came off the same setup, the changeover cost was a camera swap rather than a relight, which is what made a two production job fit into one.
What was delivered
Campaign stills cropped for each placement, plus video cut to platform: the long form for the homepage and vertical cutdowns for social. Colour graded to match the stills, so the video and the imagery read as one campaign.
What changed afterwards
TODO: the client's own account, and any published result.
