Sector
Menswear accessories
Work
Still life
Treatment
Flat lay and detail
Finished
In house
What they came in needing
Product page imagery for a range of ties, pocket squares, cufflinks and leather goods. Small items, high margin, and sold almost entirely on perceived quality. TODO: name the client here once cleared.
What made it difficult
With accessories the product occupies a fraction of the frame, so any inconsistency in crop or camera height is glaring on a category page. Silk is also unforgiving: light it flat and it looks like polyester, light it hard and the sheen blows out and takes the pattern with it.
What we shot
A main frame per product on white, a detail frame close enough to read the weave, and a scale or in use frame for the pieces where size is genuinely unclear from a flat shot. Leather goods needed a different setup again, since the finish reads through specular highlight rather than through texture.
How the day ran
Built as a single still life setup and shot straight through, grouped by material rather than by product code. Silks together, then cottons, then leather, so the lighting adjusted once per material rather than once per product.
What was delivered
Retouched files on pure white, cropped identically across the range, plus the detail and scale frames. Colour was matched to the physical samples, which matters more on accessories than almost anywhere, because a tie photographed one shade off is a return.
What changed afterwards
TODO: the client's own account, and any published result.
