Journal
Notes on production and ecommerce imagery.
Practical thinking from the Shoreditch studio, on shooting for ecommerce, choosing a studio to hire, and what a day on set actually looks like.
Practical guides to shooting for ecommerce, written from the studio floor in Shoreditch. Image specs for Shopify, Amazon and Google, how ghost mannequin work is actually shot, how to build a shot list, and what to check before booking a photography studio in London.

Reference · 9 min read
Ecommerce image specs for Shopify, Amazon and Google
The one master file that satisfies every platform, and where the requirements actually differ.
Read the specs →
Technique · 8 min read
Ghost mannequin photography, and when to use it
How the shot is built, what separates a good one from an obvious one, and which garments suit it.
Read the guide →
Planning · 8 min read
How to build a shot list for an ecommerce shoot
A working template, realistic frame counts, and why you sort by setup rather than by product code.
Get the template →
Practical · 7 min read
What to check before you book a photography studio in London
Clear floor and ceiling height, what dry hire really includes, and how the kit actually gets in.
Read the checklist →
Practical · 7 min read
Five ways to raise the quality of your ecommerce product shots
Document the setup, shoot for scale, and check colour against the sample rather than the screen.
Read the guide →
Inside the studio · 6 min read
A day on set at our Shoreditch studio
How a shoot day actually runs, from load in and lighting through two parallel stations to files off the cards.
Look inside →Not sure where to start?
Tell us what you’re shooting, and when.
We cannot say anything useful about crew, timing or price until we know a little about the shoot. Six quick questions and we will come back with the best way to help.
- Step 1
Tell us what you are shooting
Six quick questions about the work, the timing and how much of it you want us to run.
- Step 2
We come back with a number
A realistic price and approach for your actual shoot, rather than a plan you have to fit into.
- Step 3
Pick a time to talk
Fifteen minutes with the team who would run the day, at a time that suits you.
About a minute No obligation A real person replies