Sector
Womenswear
Work
Ecommerce and campaign
Treatment
On model and detail
Finished
In house
What they came in needing
A full drop shot for product pages, plus a smaller set of campaign frames for the homepage and social. The real requirement underneath that was consistency: the new season had to sit beside the existing catalogue without the grid looking mismatched. TODO: name the client here once cleared.
What made it difficult
Three previous seasons had been shot by three different suppliers, each with their own lighting, crop and camera height. There was no spec sheet to shoot back to, so the first job was deciding which of the existing looks was the one worth matching, rather than matching an average of all three.
What we shot
Product page frames for the full drop on model, with back, side and detail frames per piece, and a separate campaign set built on the same day while the lighting was already up. Occasionwear and knitwear needed different handling: silk needed the light softened to hold the sheen, knitwear needed harder definition to keep the texture from flattening.
How the day ran
Two stations in parallel. The main set ran on model work in look order so styling flowed, while a still life station picked up detail and fabric frames from pieces already shot. Colour was checked against the physical samples on set rather than corrected afterwards, which is what stops a drop coming back a shade warm.
What was delivered
Retouched files cut to a spec sheet we wrote with them during the shoot, plus the lighting setup documented in enough detail to rebuild it exactly. That document is the deliverable that matters most: it is what makes the next drop match this one.
What changed afterwards
The catalogue now has a defined look to shoot back to rather than a new interpretation each season. TODO: add the client's own account of what changed, and any result they are willing to publish.
