Ecommerce
Still life and apparel, shot to sell.
Two things make up most of what we shoot. Still life, where the product carries the frame and the lighting has to show texture, weight and colour honestly. And apparel, where we move between on model shots that show fit, and creative frames that give the piece a story.
Everything is cut to your spec sheet, so a new drop sits next to last season on the same grid without a reshoot. Colour is checked against your samples rather than guessed at on the day.
Shot, styled and retouched in the same building in Shoreditch, so the person who lit it is the person who finishes it.

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